Heinz India started operations in the year 1994 by acquiring the Family Products Division of Glaxo with powerful brands such as Complan, Glucon-D, Nycil and Sampriti. Their iconic brands like Complan & Heinz and category leaders like Glucon-D and Nycil are being constantly nurtured with a combination of formulation and flavour upgradation, packaging innovations and new positioning strategies with strong equity quotients. Heinz India required working with collaborators who had a good understanding of the brand to increase its brand value.

The Solution

Diadeis manages the Packaging Premedia and marketing services requirements for Heinz India. This includes creative variation, artworks, studio services and design creation for marketing collaterals. Dedicated teams guarantee the final quality of the product with a quick turnaround resulting in optimizing time-to-market and cost.  Detailed brand understanding and print expertise enables Diadeis India to bring about brand consistency and harmonization with better predictability of the final output. Apart from brand understanding, detailed knowledge of the regulatory and mandatories especially with respect to FOOD category ensure faster implementation of the changes done to the packs in lines with statutory requirements.

The result

Better-known brands with increased recall value.
“I appreciate the efforts that the Diadeis team put in to deliver against the tough timelines on both Promo stickers and Promo pack Artworks. Keep up the good work going!” Kapil Narnaware, Group Product Manager (Complan), Heinz India (P) Ltd.