News
Diadeis, one of the world's leading design and pre-media agencies, is pleased to announce the acquisition of the packaging prepress and IT development activities of the Swiss company Ducommun SA.
Based in Ecublens, near Lausanne, Ducommun SA is a Swiss leader in graphic solutions. For more than 50 years, Ducommun has provided a high level of packaging and marketing services including multilingual artwork, prepress for all printing processes, color management, 3D modeling and development of collaborative tools. Jean Ducommun, one of the owners of Ducommun who will join Diadeis Switzerland, says, "We share with Diadeis a similar vision of the industry which is focused on client services, innovation and an omnipresent demand for quality. Our arrival in the Diadeis Group gives us access to a new market and facilitates us to provide our offer to new clients. " Ducommun SA and Diadeis both currently provide services to Nestle and GSK Labs (ex-Novartis).
"Switzerland is an important decision center that hosts European and World headquarters of many brand owners ,” says François Moret, CEO Europe Diadeis. “Being near Lausanne makes us closer to our clients and increases reactivity.”
The acquisition of Ducommun SA is the latest in a series of acquisitions by Diadeis. In 2015, Diadeis acquired Kong Rex, a Brazilian design studio, and in 2014 Graphic Systems Group, an independent creative production agency based in NY. In 2014, Diadeis also acquired Alia, India's leading premedia agency. "Our global presence in all major hubs of multinational companies is key to meeting the needs of brand owners and market developments.", states Guillaume Postel, Global CEO of Diadeis.
Acquired activities have been renamed Diadeis Switzerland
A year after acquiring Graphic Systems Group, New York’s preeminent graphic production agency, Diadeis is thrilled to partner with Best of France to promote the Franco-American friendship. Diadeis will handle the creation and installation of high-impact environmental graphics for the event, including customized branding solutions for major French companies such as Clarins.
Diadeis will also be exhibiting and highlighting their expertise in high-end retouching during the event. A team of top-notch artists will be present onsite to offer visitors a live retouch job for free. The Diadeis booth will welcome New Yorkers and tourists on September 26, 2015 from 11:00am to 9:00pm and September 27, 2015 from 10:00am to 7:00pm.
Diadeis, a top global brand implementation agency, announces the acquisition of Kong Rex, a prominent design and artwork studio located in São Paulo, Brazil. This acquisition follows Diadeis’s successful acquisition of other leading firms around the world, including GSG, a creative production agency headquartered in New York, and Alia, a premedia company in India. This expansion makes Diadeis one of the leading global provider of pre-media services in the world.
Diadeis provides design, mechanicals, pre-press and comps expertise for packaging, POS or multi-channel publishing. The agency works closely with major multinational companies, such as Nestlé, Unilever or L’Oréal.
With this new presence in Sao Paulo, Diadeis further expands its geographical coverage, providing services to blue-chip brand owners around the globe. Jean-Charles Morisseau, President Diadeis comments: “Establishing an office in Brazil gives us several key benefits. First, it gives us a better way to service US companies that are increasingly investing in this region. Our Sao Paulo office also serves as a gateway to the growing Latin America market.”
Kong Rex main activities include branding, package design and mechanicals, as well as POS and editorial creation. The studio works for first class clients such as Danone, Kraft Foods, Marilan, AVON, Bunge and Ferrero.
Thibault Jaime, Diadeis Managing director for Latin America notes: “Kong Rex brings several key strengths to the Diadeis’s global expansion. Their local expertise, extensive knowledge about Brazilian consumer habits and visual vocabulary, and a deep understanding of international markets and multinational corporate cultures make them the perfect partner for Diadeis in this country.”
Marco Aurelio Kato, Kong Rex’s Founder concludes: ”There is definitively a place in our country for a key player like Diadeis. The market needs a resource that offers marketing process optimization along with design and premedia services. With Diadeis’s expertise in pre-press and its skills in technology, we will be able to propose a comprehensive offer to all our clients, for all the Latin America market. We look forward to being part of the Diadeis adventure.”
Diadeis announces the implementation of two of X-Ritee’s industry-leading colour management solutions: PantoneLIVE and ColorCert. A pre-eminent pre-media agency, Diadeis aims to provide its high-profile clients with superior pre-press services. The company has over 40 years of experience working with the top packaging print suppliers in the world. Thanks to these partnerships, it has developed comprehensive skills in color management, which are now toped by X-Rite’s state-of-the-art solutions to propose a unique set of expertise and technology.
PantoneLIVE is a cloud-based ecosystem, where digital colour palettes reproducing the colours’ digital DNA can be centralized and shared by all stakeholders in a colour supply chain. “PantoneLIVE sets clear, achievable targets that everyone agrees to and communicates it virtually from ideation to production.” said Francesco Tomasello, Vice-President Sales EMEA for X-Rite.
ColorCert provides statistical control of colours to monitor the print production quality. Measurement is based on spectral data and reports are available online, in real time. “Incorporating ColorCert into the PantoneLIVE workflow creates a complete, digitized end-to-end closed-loop reporting system. The combination of PantoneLIVE™ and ColorCert has reduced the reliance of hard-copy proofs, and reduced the need for physical manifestations of the final product.”
Guillaume Postel, Diadeis’s CEO, comments:
“By combining PantoneLIVE with ColorCert, we are able to provide our clients with a comprehensive solution that will ensure a complete control of their brands’ colours. The colour on shelf always matches the target irrespective of the substrate, print supplier, printing process or region, and it also stays consistent over time.”
Colour management and global consistency is one of the main challenges of Diadeis’s multi-national clients, as colour plays a significant part in ensuring brand recognition across the world.
Guillaume Postel adds, “Better colour communication contributes to a marked improvement in productivity. Better right-first-time and shorter approval time lead to quicker time-to-market and help optimize costs”.
With the implementation of PantoneLIVE and ColorCert, Diadeis aims to be a step ahead in the pre-media industry. The company will be the first pre-press studio in Europe to propose this innovative offer, and all the benefits resulting from it such as, an increased visibility on the print production, a better efficiency of the graphic chain and an improved print quality.
The Packaging And Converting Executive Forum is packed with fantastic case studies expert-led panels, hours of networking opportunities and cutting edge information to help brand owners to optimize their packaging graphic chain.
Diadeis will lead a round-table about decoupling. Have you decoupled and mastered process optimization? Does you marketing team have Brand Control? We will discuss how artwork management combined with pre-press and technology are the main ingredients to saving money and bringing value to your brands.
Join us on PACE Americas.
Diadeis, one of the world’s leading brand implementation agencies, has appointed Mr. Julien Tessier as CEO of Diadeis for North America.
In this role, Mr. Tessier will be responsible for the overall strategic steering of the company in North America and will define innovative ways of working and optimizing processes. His project management expertise, combined with his deep understanding of the needs of blue-chip brand owners will be a key asset for driving business development in America.
This appointment of Mr. Tessier confirms the company’s determination to strengthen its position in the American Market after acquiring Graphic Systems Group (GSG), a New York-based pre-eminent creative production agency, last December. Diadeis’s range of services include multilingual mechanicals, pre-press, retouching, multi-channel communication, visual merchandising and software implementation. The company’s fast growth and strong expansion over the last decade has been supported by its unique ability to improve brand implementation for some of the biggest companies in the world.
Julien Tessier noted, “I am very excited to continue Diadeis’s adventure in North America. I look forward to bringing top-of-the-art services and innovative solutions that will create greater efficiency in their marketing operations of American brands.”
Prior to the position of CEO for North America, Mr. Tessier was Executive Director in charge of Diadeis’s key global accounts such as Nestlé or Unilever. Earlier he served as Global Operations Director. He joined Diadeis in 2007 as a Project Manager.
Mr. Tessier holds a Master’s degree in Science and Management, from HEC Paris, Europe’s top Business School.
Nestlé Purina PetCare Europe chose Diadeis to help improve the rendering of its printed packaging by moving from standard to high-definition flexography. "Diadeis has been supporting packaging quality for Nestlé Purina PetCare Europe since 2010," explains Guillaume Postel, General Manager of Diadeis. "We manage all of the artwork and reprographics, and supply the plates. Facilitating the transfer of the flexo production to HD was a natural step."
HD flexo offers higher resolutions (4,000 dpi vs 2,400 or 2,540 dpi for standard flexo). This makes printing sharper, especially in highlight zones ("light colors" zones), which are difficult to manage in standard flexo, and breaks. Other benefits include more saturated colours, denser solid colours and smoother vignettes.
Diadeis used a tailored roll-out procedure to ensure that the transition from standard to HD flexo was a success. The agency began by identifying the most suitable screen for each printer involved. To do this, they engraved a plate, print it and studied the results to achieve optimal ink transfer between solid colours and halftones. Diadeis then printed a colorimetric chart and used it to create a specific profile for HD flexo. This profile was integrated into the prepress and HD plate preparation steps of the Diadeis production process, optimising the colorimetric results.
This change has already been made for several brands with various printers across Europe (in France, Italy, Spain and Russia).
The Brand Identity GrandPrix rewards every year in Milan the best brand identity and strategic design projects in regard to visual communication.
Diadeis collaborated in 2014 with the French music artist Sébastien Tellier, his record label Universal Music and the designer Valentine Reinhardt, to create a special collector bottle.
Diadeis will be in Brussels on 10 - 12 February 2015 for the tenth anniversary of PACE Europe. Renowned event in the sector, PACE exhibition enables the main buyers and providers in the packaging market to meet over innovative solutions.
Headquartered in Paris and present in France, Spain, Germany, UK and Netherlands, Diadeis is a major actor in its field on the European continent.
Diadeis is proud to announce the acquisition of Graphic Systems Group, an independent American graphic production agency. For more than 30 years, GSG has been the partner of choice for many of the world's leading brands, including L’Oréal, Elizabeth Arden, Novartis, Abercrombie & Fitch, Avon, and NBC. The company is entrusted with a wide range of mission-critical campaigns from special promotions to full-scale production consolidation. Founded in 1980 as a photographic retouching and fine art graphics specialist, GSG is now New York’s pre-eminent independent creative production agency, offering multilingual packaging mechanicals, premedia, digital, visual merchandising and software implementation.
Diadeis is already well established throughout Europe, Asia, Africa and the Middle East. This increased presence in North America helps the company cement its position as a leading international player in the design and premedia industry. This purchase places Diadeis amongst the top 3 global players in the industry by strengthening its ability to meet the needs of the leading brand owners across all their markets.
“The United States is the leading market in consumer packaging,” explains Jean-Charles Morisseau, Diadeis’s President. “This must be taken into account if you want to earn international recognition. In order to get established in this market, you must be able to offer a comprehensive service and have the means to take on substantial projects. By incorporating GSG’s teams we can henceforth meet all of a brand’s needs in America.”
This acquisition marks Diadeis’s second big purchase of this year, with the company already having bought Alia, the main premedia packaging agency in India, in May. It has also seen strong organic growth in Europe thanks to, amongst others, the success of decoupling, a process which has been implemented by top multinational companies such as Nestlé, Unilever, Mondelez and LVMH. This technique for optimizing market processes involves separating in advance the communication media creation phase from the premedia stages such as adaptation, multilingual artwork and reprographics. By using a single agency like Diadeis, brand image can be unified across all communication media and all over the globe, providing the client with quicker time-to-market and costs reduction. “Diadeis’s strength has been its ability to pre-empt leading brand owners’ needs when they had to go from local management to launching products abroad,” continues Jean-Charles Morisseau. “We offered tailor-made solutions in terms of both processes and tools to manage their ever more complex marketing projects. It has not just been our technical skills that have been the key to our success, but also our ability to guide our clients through this change and develop IT tools for graphic chain management.”
A philosophy shared by GSG who followed the same reasoning in the United States and offered similar services to multinational companies. “With this merger, our clients will now be able to benefit worldwide from our full package of services,” explains Jan Stollerman, GSG’s Managing Partner. “Being able to globally manage a campaign efficiently and simultaneously has become a crucial factor in the industry, and we are proud to be able to now offer this option."
Diadeis employs more than 600 people around the world, and is planning to keep strengthening its global footprint by opening several additional subsidiaries across the world in the next few years.
Diadeis is attending on 4 – 6 November 2014 the third edition of PACE Asia in Singapore. The PACE Forum enables vital connections and insights between buyers and the most competitive providers in the packaging market. A key player in the region, Diadeis is present in India, China and Singapore and work for major brand owners all over Asia.
The Brand Identity GrandPrix is an annual European competition held in Milan which has been running for 19 years.
Open to all European agencies in the field of strategic design and branding, the Brand Identity GrandPrix rewards the best brand identity projects.
Diadeis won the prize for its new Orangina packaging design.
In 2013, Diadeis was chosen by the soft drink brand to update its graphic identity.
Diadeis took a back-to-basics approach for this “orange peel” brand.
The new simple yet distinctive design of its packaging strengthens the brand’s premium positioning in stores.
Diadeis is pleased to announce its buyout of Alia, the leading premedia packaging agency in India. This expansion cements Diadeis' position as one of the top 5 international players in the premedia industry.
An independent multi-national agency, Diadeis has enjoyed strong turnover growth during the past five years. The company continually boosts its range of services related to graphic creation, prepress and brand lifecycle technology services, in order to meet the needs of major brand-owners. This acquisition of Alia forms part of Diadeis' international expansion strategy. "Many multinationals are looking for suppliers who can support them in managing their brand at a global level," notes Jean-Charles Morisseau, Chairman of Diadeis. "This organisation ensures their brand enjoys more consistency and enables them to optimise their graphic chain in terms of time to market and cost. Our global coverage means we can easily manage our clients' international projects." Diadeis is considering a few more acquisitions in other regions to strengthen further its global foot-print.
Alia is the largest premedia packaging agency in India. The company provides brand owners with a comprehensive range of services for their advertising campaigns: from artwork to print management, mock-ups and reprographics. Among its key accounts are multinationals including Unilever, Cadbury and GSK. "By combining our expertise, we will be able to offer both Alias’s and Diadeis’s stakeholders remarkable value, explains Sethunath Padmanabhan Alia's managing director. Thanks to this partnership, we will increase our scope of services and profitability, while developing our know-how in terms of colour management and brand management technology." The company has 130 employees located in several countries: India (at the Mumbai head office, in Coimbatore and in Delhi), South Africa, Singapore and Dubai.
Diadeis will be present at the European summit, Europack Summit, which will take place in The Netherlands from 16 – 17 September 2013. This premium and invitation-only forum brings elite buyers and sellers of the packaging industry together to discuss about the latest market trends and innovations.
Working with an advertising production agency to get the best out of brands
Diadeis supports major advertisers as they work to optimise their packaging processes. Guerlain chose Diadeis to help with organisational changes, in particular centralising artwork and reprographics for its perfume ranges. "In the past, creative agencies looked after our artwork, and reprographics were handled by printers and prepress suppliers. By reorganising the process in this way we will gain in terms of both time to market and quality," explains Guerlain's Daniel Saclier. The production agency plays a role as a guardian of brands. It ensures set styles are adhered to and checks the colours printed on packs are consistent in spite of the wide variety of materials and printing processes used. Diadeis has been providing reprographics services and producing prototypes and models for Guerlain since 2007.
Using collaborative working tools to accelerate the graphics process
LVMH group has also chosen Diadeis to implement new collaborative tools to make monitoring its packaging projects simpler. The Mediabox suite has been adapted specifically for Guerlain and Make Up For Ever. The suite contains three modules, accessible directly online: Mediamanager, a workflow and reporting tool, Mediacheck, a validation system, and Mediabase, a high-definition database archive. "Once a project reaches a certain size, standard communication methods such as reverse schedules in individual spreadsheets, email validation and modification requests on annotated PDFs are no longer really sufficient," explains Guillaume Postel, Chairman of Diadeis. "These collaborative tools centralise data so that you can access all your information, updated in real time." Diadeis's Mediabox is already being used successfully by numerous major advertisers.
A comprehensive catalogue adapted to each subsidiary
Essilor, the world leader in ophthalmic optics, provides opticians with a catalogue containing its entire product range. The folder, which has between 300 and 400 pages depending on the country, contains all the information needed for sales: detailed technical descriptions, marketing information and price grids. As an everyday work tool it needs to be accurate, leaving no room for error.
"Each country has its own version of the catalogue," explains Guillaume Postel, General Manager of Diadeis. "We don't just produce translations in different languages; we interact with the marketing teams of each subsidiary so that we can provide a tailor-made catalogue reflecting their specific requirements as closely as possible."
Combining responsiveness and flexibility
Diadeis is in charge of the layout. Using the guidelines of the initial design, each catalogue is adapted accordingly.
The agency also handles the print management for all 18 European countries. "We are responsible for the printing process right through to delivery of the final product," says Guillaume Postel. "This task requires us to be absolutely meticulous and organised from start to finish - for example in the drafting of specifications, where the precise technical details vary from one catalogue to another."
Dedicated teams and a collaborative online workflow and validation tool have been set up so that all the elements can be produced within very short timeframes. This organisation makes it possible to meet all Essilor's requirements, even during peaks in production. "Diadeis has acquired in-depth knowledge of our company and the specific marketing features of each country," says Quentin Despret, Europe Marketing & Sales Project Manager at Essilor."This means they can be very responsive and more flexible when we have specific demands."
The package design and production agency Diadeis presents the awards for the best package designs of the year, handed out by the largest package design site in the world: the Dieline.
From September 21st: The Dieline award winners will be exhibited at the Allée du Recyclage (Galerie de Valois/metro stop: Palais Royal - Musée du Louvre)
DIADEIS is proud to welcome, for the first time in Europe, the winners of The Dieline Package Design Awards. The largest packaging design website, The Dieline, gave out 38 awards this year for designs in 12 different categories. Starting on September 21st, DIADEIS will exhibit the 38 award-winning designs at the Allée du Recyclage, located in the Galerie de Valois in Paris (inside the metro stop: Palais Royal – Musée du Louvre), thus providing these designers with an unprecedented opportunity to showcase their creations in Europe.
The purpose of The Dieline site as well as DIADEIS is to promote package design: "We are proud to be able to use this exhibit space for the benefit of our winners," commented Andrew Gibbs, founder of The Dieline. “This is a unique opportunity to present packaging–which is a part of daily life–in a new light."
Perfectly tailored to the requirements of marketing projects, this solution is made up of three complementary parts:
- Mediamanager: a workflow system to manage timescales, production flows and to produce reports
- Mediacheck: an online validation tool used to visualise, annotate and validate documents
- Mediabase: a high definition archive and consultation database
Concrete benefits
“Using Mediabox makes it easier to manage the graphics chain,” summarises Guillaume Postel, Managing Director of Diadeis. Data is centralised in one online tool by everyone involved. Project management is facilitated with regular, automatic notifications and reminders, reverse planning tools and summary tables which are updated in real time. Efficient tracking enables the whole of a project's records to be kept. Finally, the database enables data to be reused more and optimises search times. “This results is time-to-market benefits and significant financial savings in an increasingly competitive world. “
Tailor-made tools
As service provider to Casino since 2008, Diadeis ensures the artworks and reprographics for its range of non-food packaging, which represents around 2,500 references per year. “Our professional knowledge gives us an in-depth understanding of our clients’ requirements in terms of tools,” Guillaume Postel continues. “Contrary to other software and computing services companies and service providers offering these kind of collaborative solutions, we are also involved in the production side."”
Mediabox has been set up specifically for Casino. “Every client has their own organisation and issues,” explains Guillaume Postel. “For tools to be adopted they first need to be adapted. For example, for Casino we added specific functions to handle long product ranges more easily.” Mediabox has therefore been rolled out for several dozen key accounts, each version being tailor-made. This solution is now being used by more than 2,500 people worldwide.
Diadeis has bought out P’Référence, making it a unique player on the European agency scene.
France’s leading packaging production agency and one of the main players in Europe by virtue of its subsidiaries in Germany, the UK and Spain, Diadeis has developed an innovative product range by drawing on its comprehensive bank of expertise, enabling it to meet the latest challenges posed by communication campaigns. The company offers a full range of printing design, implementation, photo engraving and management solutions, alongside customer support for project management and marketing process optimisation, particularly through the implementation of workflow and online approval tools. By buying out P’Référence, Diadeis is expanding its range of multidisciplinary creation services to advertisers to include graphic design and volume.
“Whilst this rather unusual buyout of one of the most well-known French design agencies by a production agency is likely to surprise many people, we felt that the combination of Diadeis’ pre-press expertise and P’Référence’s creativity was a no-brainer,” explains Guillaume Postel, executive director of Diadeis. The agency is now in a position to offer its major account clients one-stop solutions for all their communication creation needs, from the brainstorming and strategic design stage right through to print management. “For me, the link between production and creation is the future of packaging design," adds Fabrice Peltier, the founder of P'Référence. “It’s time we stopped conceptualising design in an ivory tower, focusing solely on abstract communication strategies and ignoring the industrial realities. There must be dialogue between production and creativity, so that packaging doesn't lose sight of its objective: to promote the product in every way possible.”
As one of the largest independent packaging design and service marketing agencies in France, P’Référence boasts over 10,000 packaging creations to its name. The agency focuses on two main areas of activity: graphic design, and volume and innovation design. It has also carried out work for Orangina-Schweppes, L'Oréal, Bic and Bouygues. Recognised for its creativity and its ability to innovate, P’Référence beat all other French agencies to receive the most accolades at the Pentawards, the world packaging design competition. A number of its creations have become part of our daily lives and even our history, as some have already been catalogued at the Musée des Arts Décoratifs in Paris.
P’Référence was founded in 1985 by Fabrice Peltier. Then aged 24, this trained designer was to make the company one of the top five French agencies in the 1990s. Known as one of the leading experts in packaging design, Fabrice Peltier is also the author of numerous books on the subject and director of the IdPack collection for Pyramyd Editions. He has spent many years developing and structuring the industry, including helping to set up the INDP (national institute of packaging design), taking on the presidency of the PDA (association of European packaging designers) between 2009 and 2011 and founding the Designpack Gallery in 2008, the first venue open to the public (consisting of a bookshop, shop, exhibition space and conference centre) specifically dedicated to packaging design. A staunch proponent of responsible packaging that is both environmentally and human friendly, Peltier is one of the pioneers of eco-design. This led him to design the Allée du Recyclage, an exhibition space promoting the recycling of packaging, located in the Metro’s underground corridors at the foot of the Louvre. He has also been asked by UNIDO (united nations for industrial development organisation) to offer his advice and expertise to those living in developing countries.
3,000 packaging references per year
The Unilever brands are used daily by nearly two billion people and are some of the most well-known brands in the food, household products and personal hygiene sectors.
Following an invitation to tender, the Diadeis production agency was chosen to handle the artworks and reprographics of its range of drinks (Lipton, Eléphant, etc.) and shampoos (Dove, Timotei, etc.) for the whole of Europe. In total, the agency manages more than 3,000 references, with production peaking at 150 artworks in less than two weeks.
Complex colour management work
As Guillaume Postel, Managing Director of Diadeis, explains, “the packaging designs of the cosmetics brands are particularly meticulous, as they have to reflect the product’s promise of beauty. Our role is to make sure the result corresponds to the desired outcome, be it in terms of specific metallic colours or reflective sheens.” The ensuing reprographics process is complex in order to provide the printers with files which will ensure the necessary quality. In some cases, the same product may require the entire range of different printing processes. Guillaume Postel adds, “our thirty years of experience in the packaging industry have enabled us to become real experts in reprographics and to build working relationships with the majority of printers in Europe “. Consequently, the production agency is able to establish dedicated colour management systems for each of its clients, incorporating the printers' technical specifications and fingerprint procedures.
One of Diadeis’ major issues lies in ensuring brand homogeneity across every media and geographical region. Setting up in-depth colour management systems, but also true brand awareness, are key factors that have enabled Diadeis to provide its clients with high quality outcomes.
Present in the French, German and British markets already, this company, which specialises in graphic design and production, packaging and operational marketing, has reinforced its European development through the opening of its new Spanish subsidiary, Diadeis Iberia. The new site, based in Barcelona, increases the production agency’s presence in Europe and should boost its development. Diadeis’ first subsidiary in southern Europe will enable the company to expand its geographical reach, responding to the new issues of implementing multi-lingual, cross-border campaigns for its key accounts based throughout Europe.
“Spain offers huge development potential”, comments Guillaume Postel, Managing Director of Diadeis. “The tripartite model involving advertisers, strategy agencies (in charge of conceptualising brands’ advertising campaigns) and advertising production platforms (in charge of implementing them) is one which has a proven track record in France, but which is not very widespread in Spain and therefore provides some interesting development opportunities.”
The Spanish subsidiary will draw on proven working methods and Diadeis' pre-press and IT expertise, which have made it one of the major European production agencies. It will have a dual mission: to meet the requirements of key accounts in terms of production and management of the graphical chain and to secure new sales agreements.
What are these 3D packaging solutions ?
Traditionally restricted to the car manufacturing and aeronautical industries, 3D digital modelling has for several years been used in the packaging industry, for designing primary packaging (shape of the packaging), in particular by product designers and packaging box printers.
This new 3D technology, tailored to the packaging industry, makes it possible to assimilate, to display and to represent printing effects on volumes more easily and more quickly. As Guillaume Postel, Managing Director of Diadeis, explains, “it is now possible, therefore, to produce a 3D packaging model from a 2D display file without needing in-depth CAD skills. It also makes it possible to distribute interactive files to users, such as dynamic 3D PDFs, in addition to the more standard means of disseminating - photorealist 2D images or videos.”
The solution developed for Nestlé Cereal Partners
Diadeis, a publishing and packaging agency, manages the layout and preparation for printing of the entire range of cereal packaging for the Nestlé group in Europe and the Middle East. All the key players in the Nestlé Cereal graphics chain interact using a collaborative workflow tool that can be accessed online and which has been specifically developed by Diadeis.
Two stages of innovative 3D solutions offered by Diadeis to Nestlé:
- At the layout and reprographics stages, Diadeis offers product managers the opportunity to validate designs not only from traditional 2D files, but also from dynamic 3D PDFs. Adobe Acrobat Reader is all that is required to view and use these 3D PDFs. Marketing professionals can therefore rotate the packaging designs, enlarge them, scale them down, move them, etc. These 3D PDFs are directly accessible online via the workflow tool.
- During the design stage for new types of packaging, Diadeis offers the opportunity to replace physical, often costly, prototypes with 3D digital files that make it possible to simulate a whole range of printing effects. Special inks, such as metallic, gold, silver, etc. and even specific textures such as varnishes or embosses can therefore be depicted digitally.
3D solutions also fall in line with sustainable development policies to which an increasing number of businesses are committed. Indeed, contrary to paper proofing, which is doubly damaging to the environment due to resource use (ink and paper) and transport (sometimes urgently and over long distances), digital proofing can be shared instantaneously among all the key players without damaging the environment.
Multiple uses of 3D for Nestlé Cereal Partners
Aside from the fact that they are fun, there are a multitude of applications for these innovations for Nestlé users.
3D PDFs represent a new means of communication at a reduced cost, which the client can manipulate and adjust easily. They can be used both for internal marketing presentations, by sales teams in superstores and also for communicating externally about the products and the brand (replacing photography for advertising campaigns, displaying digital images over a range of media, press releases, Internet, posters, etc.).
For Nestlé Cereal Partners, they also represent an important means of validating packaging which is in the process of being developed, particularly as they can replace physical mock-ups when launching new products, offering the possibility of simulating in real time an almost unlimited number of final printing options. Eventually, alongside soft proofing technologies, they will become a credible - and much more economical - alternative to physical proofing and prototypes.
By offering this innovative solution Diadeis has become one of the 3D pioneers in the packaging and marketing services market, and is constantly developing its services in terms of 3D applications.